Adrien Thomas is the co-founder of Crescendo, an agency helping brands become the first name AI recommends. After more than a decade in digital consulting, Adrien made a bold move from France to Singapore to help his company expand globally. Then Covid hit. What followed was a journey of rebuilding, rethinking, and eventually launching his own business. Today, Crescendo is at the forefront of AI-native visibility, helping brands show up inside ChatGPT, Gemini, and Perplexity, not just on Google.

In this episode, Adrien opens up about the reality of moving across continents to chase big goals, what it takes to build something from scratch, and why visibility in the age of AI is about so much more than search. You'll get a crash course in SEO, AEO and GEO, along with practical tips on growing your brand on LinkedIn without burning out. It’s part masterclass, part mindset shift, with a healthy dose of real talk on what it means to grow a business while still enjoying your life.

Connect with Adrien:
https://www.linkedin.com/in/athomas-lkdin/
https://x.com/_AdrienThomas_
https://www.crescendoagency.ai
https://www.youtube.com/@CrescendoAgency/

Timestamps:
00:00 – Cold open: AI is the new homepage
01:01 – Intro: Meet Adrien Thomas, co-founder of Crescendo
02:14 – Moving from France to Singapore for a new role
03:47 – Starting from scratch during the pandemic
06:15 – How Crescendo was born and why AI visibility matters
08:58 – SEO, AEO, GEO: What they mean and why they matter
11:48 – Search is out, answers are in
13:30 – Teaching the machine to trust your brand
15:44 – Why visibility in 2025 needs a new strategy
17:50 – From 0 to 10k: How Adrien grew on LinkedIn
20:25 – Using AI for support, not identity
22:57 – What builds real authority online
25:49 – Repurposing content that earns visibility
27:42 – Boundaries, burnout, and staying consistent
30:30 – Your bio is your prompt now
32:50 – Think ecosystems, not just content
35:00 – A new playbook for brand growth
37:15 – Forget vanity metrics, focus on trust
39:40 – Inside the agency: running Crescendo
42:20 – Leadership, lifestyle, and agency life
44:57 – Growth that fits your life, not just your goals
47:12 – Future of Crescendo and AI-native visibility
49:38 – Advice for creators and founders in 2025
51:00 – Where to follow Adrien + closing thoughts

Connect with Tommen:
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LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
Instagram: https://www.instagram.com/thisistommen/⁠⁠

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